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Episode 56

From $5M to $60M: The Business of Healthcare Staffing with Chris Sund | Ep 56

🎙️ Samuel McVay 📅 May 21, 2026 ⏱️ The KillerGrowth Podcast
Chris Sund took a calculated risk leaving a comfortable, stable job to lead a brand-new healthcare staffing company. In just three years, he helped grow United Med from a small startup to over $60 million in revenue-earning the company the #3 spot on Inc. 5000's fastest-growing companies in the Midwest. Along the way, United Med became a Fortune 100 best place to work in healthcare, winning industry recognition for culture and employee satisfaction. The company was later acquired by GQR Healthcare, and Sund has spent the past two years integrating both organizations while launching Amplify Speakers bureau and working with Nebula, a AI-powered talent platform with 200 million profiles. His journey reveals the power of bold leadership decisions, building the right team, and maintaining company culture during rapid expansion.

Chris Sund's story is one of controlled risk-taking and disciplined scaling. After spending a decade in healthcare staffing at an established firm, he was approached with an opportunity to lead a brand-new company. Though comfortable where he was, he made the leap-draining savings and tapping retirement funds to help launch United Med.

The decision paid off. Within three years, United Med grew to $60+ million in revenue. That growth trajectory landed the company the #3 spot on Inc. 5000's fastest-growing companies in the Midwest. But Sund didn't chase growth at the expense of culture. United Med earned recognition as a Fortune 100 best place to work in healthcare, proving that rapid business expansion and strong company culture aren't mutually exclusive.

Sund's approach to leadership during growth involved wearing multiple hats early on while deliberately building a leadership team. In the healthcare staffing space, where hospitals need contract nurses and allied professionals when traditional hiring falls short, execution and reputation matter enormously. That's why Sund prioritized how the company conducted business, recognizing that reputation directly impacts client relationships and talent acquisition.

Two years ago, United Med was acquired by GQR Healthcare. Rather than stepping back, Sund focused on integration-finding synergies in back office operations and sales teams while keeping both brands distinct. This kind of post-acquisition work requires the same strategic thinking that built the original company.

Beyond his healthcare staffing success, Sund founded Amplify Speakers bureau and works with Nebula, an AI talent platform with 200 million profiles. His multi-venture approach reflects how scaling one successful business creates platforms for additional growth opportunities. For service-based businesses looking to expand, Sund's emphasis on building a strong leadership team, maintaining transparent communication, and leveraging technology-like AI talent platforms-offers practical lessons in sustainable scaling.

How did Chris Sund grow his healthcare staffing company from $5M to $60M in revenue?
Chris Sund invested his savings and retirement funds to start the business, wore multiple hats in the early years, and built a strong leadership team. In just 3 years, his company reached $60M in revenue, earning the #3 spot on Inc. 5000's fastest growing companies in the Midwest. His focus on how they conduct business earned them recognition as a Fortune magazine top 100 best place to work in healthcare.
How does healthcare staffing benefit from digital marketing and local SEO?
Healthcare staffing agencies depend on consistent client acquisition and talent pipeline visibility. Digital marketing and local SEO help staffing companies rank for high-intent searches like 'nursing staffing near me' or 'healthcare recruiters in [city],' establish trust through online reviews and credibility, and run targeted Google Ads to reach hospitals, clinics, and healthcare facilities actively seeking staffing solutions.
How does KillerGrowth help healthcare staffing companies and other service businesses get more clients online?
KillerGrowth uses local SEO to get healthcare staffing, HVAC, roofing, plumbing, and other service businesses ranking on Google Maps and search results. We build conversion-focused websites, run targeted Google Ads and Meta Ads campaigns, set up GoHighLevel CRM systems to nurture leads, and manage social media to keep your business top-of-mind with decision-makers looking for your services.
What makes KillerGrowth different from other digital marketing agencies in Wichita?
KillerGrowth specializes exclusively in local service businesses and healthcare-we understand your sales cycle, your clients, and what drives revenue. We don't just build websites or post on social media; we build integrated systems that combine SEO, paid ads, CRM automation, and reputation management to predictably generate qualified leads and scale your business faster.
How can a business owner get started with KillerGrowth?
Book a free strategy call with Samuel McVay at killergrowth.com/booking. We'll review your business, your current marketing, and identify the biggest opportunities to grow your revenue. No obligation-just a direct conversation about what's working and what's possible.

Ready to Grow Your Business Online?

KillerGrowth helps local service businesses dominate search, generate leads, and scale faster. Book a free strategy call with Samuel today.

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