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Episode 72

Why the Resume Is Broken and What Comes Next with Jacob Schlittenhardt | Ep 72

🎙️ Samuel McVay 📅 August 6, 2026 ⏱️ The KillerGrowth Podcast
In Episode 72 of the Killer Growth Podcast, Samuel McVay sits down with Jacob Schlittenhardt, co-founder and CEO of Planetary Talent, to discuss a fundamental problem in modern hiring: the resume doesn't work. Jacob makes a compelling case that finding the right person for a job is ultimately a storytelling problem, not a document-screening exercise. The conversation covers Jacob's journey building Planetary Talent, his unconventional networking approach, and the core insight driving his mission-that talent acquisition needs a complete rethink. Through engaging space analogies and real-world examples, Jacob shares how storytelling and genuine human connection have become his tools for identifying and placing top talent. The episode highlights the power of saying yes to opportunities, building meaningful professional relationships, and understanding that sometimes the best business moves come from authenticity rather than traditional sales tactics.

Finding the right person for a job has never been easy. Hiring managers wade through stacks of resumes, each one a carefully curated highlight reel that reveals almost nothing about who someone actually is or how they'll perform in a role. Jacob Schlittenhardt, co-founder and CEO of Planetary Talent, is on a mission to dismantle this broken system.

During his appearance on the Killer Growth Podcast, Jacob made a straightforward but powerful argument: the resume is a fundamentally flawed tool for identifying talent. Instead of relying on formatted documents and keyword matching, he believes hiring is ultimately a storytelling problem. When you understand someone's real story-their journey, motivations, and how they think-you can make far better hiring decisions than any resume will ever allow.

Jacob's own approach to building Planetary Talent reflects this philosophy. Rather than running a traditional sales process, he networked by meeting with people, listening to their stories, and making genuine connections. During one memorable meeting with Samuel McVay, Jacob shared space-themed analogies about talent, then made a straightforward ask: "Do you know anyone I should meet with?" It was networking stripped down to its essence-authentic conversation with an embedded purpose. Samuel appreciated the approach because it didn't feel like a sales gimmick. It felt like genuine relationship-building, which, ironically, is exactly what sales should be.

This philosophy has broader implications for how businesses of all sizes approach talent and growth. Whether you're a local service business struggling to find reliable team members or a fast-growing company trying to scale, the problem remains the same: how do you identify people who will actually succeed? For many businesses, especially those focused on digital marketing, local SEO, and growing online presence, the right team is everything. You need people who understand your market, share your vision, and can execute with precision.

Jacob's insight-that storytelling and genuine human connection matter more than credentials on paper-applies far beyond hiring. It's the same principle that drives effective content marketing and online branding. When you tell your business story authentically, when you focus on real results rather than surface-level metrics, you attract the right customers, partners, and team members.

One piece of advice Jacob shared came from an early mentor: "Just say yes." When someone asks if you can do something, say yes. Then figure out how. It's a mindset that has propelled Jacob's career and shaped how he approaches building Planetary Talent. That willingness to commit first and learn second is what separates founders from employees, and innovators from people waiting for permission.

The conversation with Jacob touches on something deeper than hiring-it's about how to build a company culture where storytelling, authenticity, and human connection are the foundation. In a world of automated recruiting platforms and algorithmic matching, Planetary Talent is betting that the future belongs to those who understand that talent is personal, contextual, and fundamentally about narrative.

What does Jacob Schlittenhardt mean by saying hiring is a 'storytelling problem'?
Jacob believes resumes fail because they strip away the real story of who someone is-their motivations, journey, and how they actually think. By focusing on genuine conversation and understanding someone's narrative instead of scanning a document, hiring managers can make far better decisions about whether someone will truly fit and succeed in a role.
How does storytelling and authentic communication relate to building a strong online presence for a business?
Just as Jacob uses storytelling to identify and attract talent, businesses build loyal customer bases through authentic storytelling about who they are and what they stand for. Whether through content marketing, social media presence, or website messaging, companies that tell their genuine story-backed by real results-attract the right customers and create stronger brand loyalty than those relying on surface-level marketing tactics alone.
How does KillerGrowth help local service businesses find and attract the right customers online?
KillerGrowth specializes in local SEO, paid advertising, and digital strategy to help service businesses (HVAC, plumbing, pest control, and more) rank higher in Google Maps and organic search, reach their ideal customers, and convert leads into appointments. We also implement GoHighLevel CRM automation and website design so your team can focus on servicing customers while the systems drive consistent growth.
What makes KillerGrowth different from other digital marketing agencies in Wichita?
KillerGrowth is built specifically for local service businesses-we understand their challenges and what actually drives revenue. We don't just run ads or post on social media; we build full-stack digital ecosystems combining local SEO, paid ads, CRM automation, and website optimization. Our founder Samuel McVay handles strategy and client relationships directly, so you're not working with account managers-you're working with someone who genuinely cares about your results.
How can a local business owner in Wichita get started with KillerGrowth?
Book a free strategy call at https://killergrowth.com/booking. Samuel McVay will walk you through what's working in your industry, where your biggest growth opportunities are, and what a realistic digital marketing plan looks like for your specific business.

Ready to Grow Your Business Online?

KillerGrowth helps local service businesses dominate search, generate leads, and scale faster. Book a free strategy call with Samuel today.

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